Hi 👋
I’m Melanie
As a content writer, I always think of the audience you’re trying to engage with and how they interact with the content.
In the past, I’ve worked for small and mid-size agencies and as a freelance writer developing digital content for clients in the e-commerce, food and beverage, nonprofit, health, and e-learning sectors.
I’m currently a Senior Content Marketing Strategist at Justworks.
Highlight Reel:
Wrote the second most-read blog series for the Tenement Museum
Lead 3 full website content overhauls at Justworks
Increased readership by 50% quarter over quarter for the Justworks newsletter
MY Experience
Justworks
2022 - Present
RF|Binder
2021 - 2022
Spear Marketing Group
2020 - 2021
Freelance
2020 - 2022
Wells Narrative Group
2019 - 2020
Senior Content Marketing Strategist
Leads multi-channel content strategy with cross-functional teams, sets brand standards and processes, initiates content projects driven by business outcomes
Senior Digital Content Writer
Produces content optimized for SEO strategy and conversion performance, across channels like blog, customer case studies, website, paid search, lifecycle email campaigns
Web Content Writer
Writes and edits UX-informed copy across website and newsletter that reflect brand voice and tone and the customer journey
Web Content Writer
Develop digital content and communications for B2B and B2C companies in industries like healthcare, edtech, and food & beverage
Copywriter
Wrote and edited blogs, email, and website content for SMB clients and lead efforts to revitalize the corporate social media presence
Content Writer/Strategist
Wrote blogs, email, and website content for nonprofits and small businesses in food & bev and e-commerce
Freelance Researcher
Managed client relationships and produced internal reports on prospective clients
Account Coordinator
Run social for innovation & tech, education, media, and communications executives, manage client relationships, and compile reports for think pieces