Guided Shopping
Project: Interactive Shopping Experience
Role: UX Writer
Stage 1: Copy & Design
I worked with Product Designers, our Experience Designer, and Product Marketing Managers to develop copy that offers prospects a shopping experience that feels personalized and engaging. The copy needed to sound friendly and personable while still balancing the goal of sending the prospect through where they’d receive a personalized recommendation.
Stage 2: Roll Out
We needed to implement this new experience across the website. This required copy for the nav bar and for specific modules.
