Justworks Partners
Project: Partner Web Experience
Role: UX Writer
This project evolved from updating existing partner pages with brand new copy and visuals to eventually creating a separate microsite to direct all of our partners to. I worked closely with the Design team and Product Marketing Managers to ensure that the copy underscored the benefits of joining the Justworks partner program.
Phase 1: Copy & Visual Refresh
V1 added creative assets from our accountant partner campaign. The copy was focused on highlighting solutions partners would be interested in.
V2 the emphasis was on highlighting the benefits of the Justworks partner program more clearly through the copy.
Phase 2: Partner Microsite
As the partner program evolved and expanded, we needed to create a dedicated web experience outside of the individual partner pages. This necessitated the need to create a dedicated microsite to direct prospective Justworks partners to.
For this phase of the project, I worked very closely with the Design team and Product Marketing Managers to ensure that both the copy and visuals were telling a cohesive story. For partners, we modified our brand voice to speak more directly and infuse the copy with proof points that underscored how partnering with Justworks was beneficial to their business and their clients.
